Bartercard is predominately a B2B sales, marketing and service model which promotes and facilitates cashless digital transactions for its members. The primary role of a Bartercard Licensee in its simplest form is; to develop a sales team to enrol a variety of businesses in the local community to participate as members in the Bartercard trading system; and to develop a team of Account Managers to train, coach and encourage members to use the various promotional and business tools. The Bartercard system enables members to connect and then buy and sell from each other using the Bartercard trade dollar digital currency.