How to use Bartercard for better business results
Attract new customers
Open up your business to a whole new market of customers without reducing prices or compromising your brand.
Reduce cash expenses
Bartercard enables you to increase your sales, and in turn, you are able to utilise the trade dollars you earn as well as your interest-free line of credit, to purchase products and services for your business and lifestyle. You are effectively offsetting some of your cash expenses by spending your trade dollars instead, therefore saving your cash.
Create strategic partnerships
Bartercard has 34,000 cardholders world-wide who are ready to network and do business with you. Through new contacts, business is constantly being conducted through the trade exchange, and additional new cash referral business is reciprocated as a result of new business relationships.
Interest-free line of credit
When you become a Bartercard member, you’ll receive an interest-free line of credit, subject to trading amounts, equity and security. Bartercard members are able to fund the capital growth necessary to grow their business. Some business owners have applied for substantial lines of credit to purchase property, office premises, complete renovations or develop extensive marketing campaigns to grow their business.
Improve your lifestyle
Take your pick from 1,000+ accommodation options, pay for new clothing, entertainment, hobby equipment, gym memberships, massages, dining out, home renovations and soft furnishings without spending cash.
Expand your product range
Elevate your business and give your brand a dynamic edge when you expand your product range on Bartercard. Bartercard members have the option to purchase stock from other Bartercard suppliers at wholesale or retail rates, thus in turn, adding a new product to their product line which they can on-sell in the cash and/or trade economy. This option opens a realm of possibilities for Bartercard members as they are no longer restricted to selling just their product but are able to sell other unrelated products.
Take control of your marketing strategy
Bartercard offers a full range of marketing support to give your brand all the exposure it needs through its online directory, eCommerce platform, eNewsletters, Trade Shows and networking functions. In addition, you’ll have the opportunity to use your trade dollars to promote your business to the cash economy by spending on advertising and promotional items, sponsorship and public relations.
Turn your trade dollars into cash
Buying goods and services with trade dollars that can be on-sold within your business is a great way to convert your trade dollars into cash. For example, a restaurant purchases wine on Bartercard on then sells for cash within the restaurant; a beauty salon buys skincare products and on-sells within the salon; a sporting club buys prizes on Bartercard, then raffles them for cash.
As a business owner you may need to lease or buy as asset such as a forklift, kitchen equipment, factory equipment, photocopier, computer or phone system, however you may not have the working capital to afford the large cash outlay. If you were able to purchase all, or part of these goods with trade dollars from another member, they could arrange cash finance (through a finance lender) for part or all of the asset. They could then hold these funds to use as a valuable cash injection back into the business.
During tough economic times, some Bartercard business owners may not have a substantial cash flow to support paying some of their creditors. By being a Bartercard member, they have the option to use the trade dollars or products or services that they have purchased on Bartercard as a means to pay all or part of their cash debt quicker.